Earlier this year, Magnum Ice Cream teamed up with i-D to create a short film competition called “Be True To Your Pleasure”, inviting emerging filmmakers to send in their short film ideas about personal pleasure and the joy of letting go. The three winners were announced in August and received funding, production support and a mentorship from award-winning filmmaker Xavier Dolan to help make their ideas reality. I’m happy to premiere the three finished short films here on the blog. For me being true to myself and to my pleasures is something incredibly important. It can only help you to succeed in life.

Pleasure is letting go: Kai directed by Andrew Cumming
The titular protagonist of Kai is a dancer struggling to perfect her movements. She practices at home, avoids going out for drinks after training, and is endlessly chastised by her dance teacher, all to no avail. This changes when she has a collision with joy, and learns how to let go and express her pleasure freely.

Pleasure is following your heart: Wild Space directed by Kara Smith
“The best stories start by announcing their occurrence in a land far, far away…” So begins Kara Smith’s Wild Space, a smoothly narrated tale of a jealous fisherman who spends months at sea only to return and find his love in the arms of an imperious commodore. The best stories also end with a ridiculous, fire-armed duel, as does Wild Space.

Pleasure is ageless: Zap directed by Patrick Downing
Patrick Downing’s Zap is an absurdist snapshot, a literal moment of shared pleasure between an elderly couple in a residential home. Blink and you’ll miss it. Pleasure is as ageless as it is fleeting.
This post came is an advertorial and came into being in cooperation with i-D and Magnum Ice Cream.