On thursday evening the latest coup of the H&M group called ‘& other stories’ pre-launched it’s first German store in Berlin. After months of previews, rumours and successful social media work there was a great crush in front of the beautiful building which is located on the famous Ku’damm. Nevertheless the event was a big hit with lots of champaign, mini burgers and other stories.
‘& other stories’ is a style mix between H&M, COS and Weekday and unfortunately it’s a female label only, with amazing heels and clothes on offer. In addition there is a huge range of various beauty and cosmetic products in supply (unisex as well). If you’re not in Berlin don’t miss to visit the new onlineshop of the label here.
All pictures taken by me, thanks to PRAG PR.