CAILIN KLOHK (BLOGGER – BIRDS OF A FEATHER)
Proenza Schouler is probably the only brand that NEVER disappoints me and the SS13 ad campaign is another masterpiece. Four stunning images photographed by David Sims featuring models Irina Nikolaeva and Julia Nobis, accompanied by four abstract art pieces in colours matching the outfits, making the entire spread almost look like a modern painting. The fact that the photos are quite grainy and kind of look as if they were just random snapshots makes this campaign even more special – It’s not the typical high-fashion ad you’d expect and that’s exactly what I love about it.
JULIA QUANTE (STYLIST – JULIA QUANTE)
My favourite summer campaign for 2013 is definitely the one of Chanel. The reason therefor is easy: I am very into fashion photography which is different and in which something happens so I can contrive a tale about it. In this campaign it seems like the two young girls (in their girly outfits) worship to the topmodel Stella Tennant. With her very cool attitude and her manly and elegant look she seems like a prototype or mother of fashionable perfection and in addition always having a look on the two young girls so they become perfect as well.
The pictures aren’t boring, the idea is creative, the looks are extraordinary and even if the posing of the models seems a little bit unfavorable sometimes, the total picture looks perfect. – just a Karl Lagerfeld.
OLIVER EIGENSINN (BLOGGER – ZEITGESCHMACK)
My absolute favourite fashion campaign of spring summer 2013 is Valentino. The style of the pictures is very simple and clean, that’s why the photographs seem so light and airy! The photographer shot the images in a very unconventional way – they are blurred and jittery which makes them look like a wonderful snapshot.
Last but not least I am very taken by the still life elements which complete the minimalistic total picture of the campaign.
HIEN LE (DESIGNER – HIEN LE)
The question about my favourite SS13 campaign is pretty hard. I couldn’t decide on one – but if I had to I would have chosen the campaign of the italian high fashion brand Miu Miu.
The photos are taken by Inez & Vinoodh featuring the best and most successful topmodels of our time. Doutzen Kroes, Arizona Muse and Adriana Lima are just lying around together, having a (fashionable) and good time. I LOVE!
DAVID MARTIN (EDITOR IN CHIEF – ODDA MAGAZINE)
Well, my favourite campaign is Vivienne Westwood’s one because of the venue, the Museum Kunsthistorisches in Vienna which is full of history that works perfectly with the baroque punk style of SS13 Vivienne’s collection.
I also LOVE it because of the photographer, Juergen Teller, who is an artist and he works very good with light and model. This is a typical answer: Kate Moss, but obviously it is a reality, she is everything and when I had the chance to be in front of her I understood why she is all!
All of these factors make this campaign the most beautiful, special and different one into the SS13 collections.
Thanks for sharing your thoughts with me! By the way: What is YOUR favourite campaign of SS13? Let me know by writing a comment right under this post!
All pictures via the websites of the brands.